Hey, everybody! Our ES BEVERAGE Launch Party for WRITER’S FUEL Superior Single-Serve Coffee was a resounding success! We had never done a product launch party before. We researched Google to learn how, but there were so many entries from slick planning companies with tons of cash to burn for expensive props and performers that none of the advice we found online did us any good. So, we just jumped in and did our thing!
We had videos on auto-pilot, tasting stations for coffee, cakes to represent both, our box and our single-serve cups; Lots of wine and sparkling flavored waters; Finger snacks and most importantly, great people who turned out and turned UP!